EXPERIENCE
Ascension, June 2019 – Present
Corporate Marketing and Communications Specialist
- Accountable for internal and external marketing and communications strategy, development and execution of Ascension Insurance products
- Develop and deploy email and direct mail campaigns for 11 hospital brands with audience size of 1.2 million
- Build relationships and collaborate with senior leadership, internal business teams, vendors and agencies
- Currently working with UX designers and developers on new website launch
- Developed program guide that will serve as a resource for 200,000 members to educate them on their health insurance
Mylo, a Lockton Company, October 2017 – June 2019
Marketing Coordinator
- Launched a monthly social media video series and two weekly segments; increased following by 25%
- Consistently achieved excellent email campaign metrics, including unique open rates of 25% and above; always utilized A/B testing
- Specialized in partner marketing: development of cobranded websites, integrated marketing campaigns, product launches and client onboarding
- Promoted to take on account management of eight partnerships which included leading strategy and execution
Prime Capital Investment Advisors, September 2016 – October 2017
Marketing Coordinator
- Launched and oversaw companywide rebrand: logo and brand guideline creation, design of all new marketing materials, order placement of new print and promo collateral and signage
- Planned and oversaw several large-scale events throughout the Midwest; secured $65,000 in event sponsorship
- Spearheaded all marketing initiatives for the firm, including web and social media management, craft of press releases, financial advisor and executive-level biographies
- Managed two direct reports
Newton Medical Center, April 2015 – September 2016
Marketing Coordinator
- Assisted marketing director with redesign and launch of new company website: wrote new copy, selected imagery and provided design concept to agency
- Increased social media presence by 30% in one year by consistently posting relevant content to the community and engaging with followers
- Slashed ad agency spend by $20,000 as a result of bringing graphic design, copywriting and photography in house
- Designed ads for print, digital, web and out of home (prepared press-ready artwork for vendors)
EDUCATION
Bachelor of Business Administration
Wichita State University, Wichita, KS
SKILLS
Marketing and Strategy Development
95%
Email Marketing
93%
Brand Management
90%
Web and Social Media Management
85%
Adobe Suite
80%
Digital marketing, content creation, email marketing, data analytics, brand management, graphic design, Photoshop, Illustrator, InDesign, Premiere Pro, After Effects (Adobe Suite), Salesforce, WordPress, copywriting, proofreading, photography, project management, AP style writing and basic knowledge of HTML/CSS