Resume

EXPERIENCE

Ascension, June 2019 – Present
Corporate Marketing and Communications Specialist

  • Owns all execution of marketing campaigns for numerous Ascension Insurance brands and products (18 hospitals and 800,000+ recipients), including:
    • Development and organization of direct mail templates and mailing lists
    • Gives final approval to vendors and ensures mail drop timeline is met
    • Development and deployment of large-scale email campaigns; created culture of A/B testing and brought in use of dynamic content upon joining team which has greatly increased efficiency
    • Place promo orders to ensure sales team across the nation is equip with marketing materials such as fliers, giveaways, pop up banners and more
    • Newsletter development and distribution; responsible for member and provider communications

Integrated Talent Strategy Partner

  • Built recruitment marketing strategy from the ground up for 50+ senior living facilities, 25 hospitals and numerous primary care clinics, resulting in 100+ clinical hires
  • Established strong relationships with senior talent acquisition leadership to form understanding of their hiring needs
  • Communicated strategies to Marketing to implement and deploy: email, text, out of home campaigns and more
  • Trained recruiters on social media and job board best practices to engage and reach candidates
  • Closely monitored and tracked campaign performance; presented results and recommended optimizations to leadership

Mylo, a Lockton Company, October 2017 – June 2019
Marketing Coordinator

  • Launched a monthly social media video series and two weekly segments; increased following by 25%
  • Consistently achieved excellent email campaign metrics, including unique open rates of 25% and above; always utilized A/B testing
  • Specialized in partner marketing: development of cobranded websites, integrated marketing campaigns, product launches and client onboarding
  • Promoted to take on account management of eight partnerships which included leading strategy and execution

Prime Capital Investment Advisors, September 2016 – October 2017
Marketing Coordinator

  • Launched and oversaw companywide rebrand: logo and brand guideline creation, design of all new marketing materials, order placement of new print and promo collateral and signage
  • Planned and oversaw several large-scale events throughout the Midwest; secured $65,000 in event sponsorship
  • Spearheaded all marketing initiatives for the firm, including web and social media management, craft of press releases, financial advisor and executive-level biographies
  • Managed two direct reports

Newton Medical Center, April 2015 – September 2016
Marketing Coordinator

  • Assisted marketing director with redesign and launch of new company website: wrote new copy, selected imagery and provided design concept to agency
  • Increased social media presence by 30% in one year by consistently posting relevant content to the community and engaging with followers
  • Slashed ad agency spend by $20,000 as a result of bringing graphic design, copywriting and photography in house
  • Designed ads for print, digital, web and out of home (prepared press-ready artwork for vendors)

EDUCATION
Bachelor of Business Administration
Wichita State University, Wichita, KS 

SKILLS

Marketing and Strategy Development 95%
Email Marketing 93%
Brand Management 90%
Web and Social Media Management 85%
Adobe Suite 80%

Digital marketing, content creation, email marketing, data analytics, brand management, graphic design, Photoshop, Illustrator, InDesign, Premiere Pro, After Effects (Adobe Suite), Salesforce, WordPress, copywriting, proofreading, photography, project management, AP style writing and basic knowledge of HTML/CSS