EXPERIENCE

Ascension, June 2019 – Present
Corporate Marketing and Communications Specialist

• Accountable for internal and external marketing and communications strategy, development and execution of Ascension Insurance products
• Develop and deploy email and direct mail campaigns for 11 hospital brands with audience size of 1.2 million
• Build relationships and collaborate with senior leadership, internal business teams, vendors and agencies
• Currently working with UX designers and developers on new website launch
• Developed program guide that will serve as a resource for 200,000 members to educate them on their health insurance

Mylo, a Lockton Company, October 2017 – June 2019
Marketing Coordinator

• Launched a monthly social media video series and two weekly segments; increased following by 25%
• Consistently achieved excellent email campaign metrics, including unique open rates of 25% and above; always utilized A/B testing
• Specialized in partner marketing: development of cobranded websites, integrated marketing campaigns, product launches and client onboarding
• Promoted to take on account management of eight partnerships which included leading strategy and execution

Prime Capital Investment Advisors, September 2016 – October 2017
Marketing Coordinator

• Launched and oversaw companywide rebrand: logo and brand guideline creation, design of all new marketing materials, order placement of new print and promo collateral and signage
• Planned and oversaw several large-scale events throughout the Midwest; secured $65,000 in event sponsorship
• Spearheaded all marketing initiatives for the firm, including web and social media management, craft of press releases, financial advisor and executive-level biographies
• Managed two direct reports

Newton Medical Center, April 2015 – September 2016
Marketing Coordinator

• Assisted marketing director with redesign and launch of new company website: wrote new copy, selected imagery and provided design concept to agency
• Increased social media presence by 30% in one year by consistently posting relevant content to the community and engaging with followers
• Slashed ad agency spend by $20,000 as a result of bringing graphic design, copywriting and photography in house
• Designed ads for print, digital, web and out of home (prepared press-ready artwork for vendors)

EDUCATION
Bachelor of Business Administration
Wichita State University, Wichita, KS 

SKILLS