SHELBY GALLARDO

Resume

Amedisys | 2023 – Present
Marketing manager (Talent Attraction)

  • Spearheaded the candidate/customer journey and marketing automation strategy, averaging a 64% open rate, 18% CTR, 28% CTOR, resulting in 72k applications, 9k interviews, 4,600 offers and over 4k hires.
  • Launched and managed the employer brand presence on Indeed and Glassdoor, developed content that drove a 31% increase in page views, a 27% increase in job clicks and a 34% increase in apply starts, while achieving #2 ranking in brand impressions among competitors.
  • Optimized careers site content, incorporated “day in the life” videos to personalize candidate experience, resulting in a 13.6% increase in candidate conversions.
  • Implemented an AI chatbot to accelerate scheduling of qualified candidates while building and optimizing content and workflows that drove a 10% increase in clinical screenings.
  • Drove 6k applications in hard-to-fill markets by implementing a vendor solution to optimize job visibility on Google.
  • Supervise two direct reports, providing mentorship and professional development.

Awarded 2024 Manager of the Year


Ascension | 2019 – 2023
Marketing manager equivalent (corporate communications specialist)

  • Directed Medicare Advantage marketing strategy and execution for 11 hospital brands with an audience of 1.2M+, across email, web and direct mail – driving awareness and 25k enrollments in four years.
  • Directed a full website redesign and collaborated with UX developers, resulting in a 20% engagement rate increase.
  • Produced a program guide for 200,000+ members, simplifying complex plan details and boosting member satisfaction, reducing call center volume by 15%.
  • Managed internal and external member and provider communications for multiple insurance products.
  • Acted as a strategic advisor to C-suite leaders, presenting campaign results, insights and recommendations to inform organizational decisions.


Mylo, a Lockton Company | 2017 – 2019
Marketing coordinator

  • Designed and launched a social video content strategy, increasing social following by 25%.
  • Consistently delivered email engagement above industry benchmarks (25%+ open rates) through data-driven optimization and A/B testing.
  • Specialized in partner marketing, leading co-branded campaigns, product launches and onboarding experiences.
  • Promoted to manage eight strategic partnerships, overseeing campaign strategy, execution and performance reporting.


Prime Capital Investment Advisors | 2016 – 2017
Marketing coordinator

  • Directed a company-wide rebrand (logo, brand guidelines, web presence, print collateral, promo materials), elevating the firm’s market positioning.
  • Planned and executed multi-state events for high-net-worth clients, including seminars, client appreciation events and financial advisor award ceremonies, while securing over $65,000 in sponsorship through strategic relationship building.
  • Coordinated national client gifting initiatives for high-net-worth clientele.
  • Oversaw all marketing operations, including PR and media relations, social media and executive communications.
  • Supervised two direct reports, providing mentorship and professional development..


Newton Medical Center | 2015 – 2016
Marketing coordinator

  • Supported website relaunch with new copy, imagery and design concepts, modernizing digital presence.
  • Increased social media engagement by 30% in one year through targeted content strategy.
  • Reduced marketing expenses by $20,000 annually by bringing design, copy and photography in house.
  • Designed print, digital and out-of-home advertising assets to support campaigns.


Education

Bachelor of Business Administration
Wichita State University – Wichita, KS


Skills

Leadership and strategy: Content strategy and creation, strategic planning, brand development, brand management, team management and mentorship, cross-functional collaboration (including compliance and legal alignment, working in highly regulated environments), C-Suite advising, budget oversight, vendor selection

Marketing expertise: Corporate marketing, digital marketing, recruitment marketing, employer branding, internal and external communications, integrated campaigns, customer journey creation and optimization, CRM lifecycle campaigns, data analytics, account management, project management, copywriting, proofreading, editing, KPI tracking, AP style writing

Tools and platforms: Canva, ChatGPT, Copilot, Gemini, ICIMS CRM, WordPress, Adobe Creative Suite