BRANDING

Under my leadership, my team implemented Indeed/Glassdoor Employer Brand Hub. This means we went from free pages with little customization, to fully built out employer branding. This includes graphics, copy, videos and more, with the goal of making Amedisys attractive to job seekers.

I oversaw all aspects of the company rebrand: logo design, brand guideline creation, signage and handled all print and promo for the company headquarters and satellite locations across the country.

COPYWRITING

I developed the SmartHealth program guide to help Ascension associates understand the ins and outs of their medical insurance.

EMAIL MARKETING

This is one email example from a nurture campaign I created to encourage candidates to complete their application.

WEB DESIGN

Above is a before and after of the SmartHealth homepage. I oversaw the website redesign and worked alongside UX designers and developers to provide design concept, copy and imagery.