Resume

Amedisys | March 2023 – Present
Marketing manager (Talent Attraction)

  • Spearhead the candidate/customer journey and marketing automation strategy, averaging a 64% open rate, 18% CTR, 28% CTOR, resulting in 72k applications, 9k interviews, 4,600 offers and over 4k hires.
  • Launch and oversee the Indeed/Glassdoor paid company pages with branded content and copy, driving a 31% increase in page views and ranking #2 in brand impressions among competitors.
  • Develop a reputation management communications strategy to improve candidate perception.
  • Oversee vendor selection, budget allocation and ROI analysis to optimize marketing investments.
  • Supervise two direct reports, providing mentorship and professional development.

Awarded 2024 Manager of the Year

Ascension | June 2019 – February 2023
Marketing manager equivalent (corporate communications specialist)

  • Directed Medicare Advantage marketing strategy and execution for 11 hospital brands with an audience of 1.2M+ across email, web and direct mail – driving awareness and enrollment.
  • Managed internal communications for Ascension’s employee health insurance offering, including ongoing email/direct mail communications and website updates to the 200k+ members.
  • Directed a full website redesign and collaborated with UX and developers to design and improve engagement and user experience.
  • Produced a 20-page program guide, simplifying complex plan details and boosting member satisfaction.
  • Acted as a strategic advisor to C-suite leaders, presenting campaign results, insights and recommendations to inform organizational decisions.

Mylo, a Lockton Company | October 2017 – June 2019
Marketing coordinator

  • Designed and launched a social video content strategy, increasing social following by 25%.
  • Consistently delivered email engagement above industry benchmarks (25%+ open rates) through data-driven optimization and A/B testing.
  • Specialized in partner marketing, leading co-branded campaigns, product launches and onboarding experiences.
  • Promoted to manage eight strategic partnerships, overseeing campaign strategy, execution and performance reporting.

Prime Capital Investment Advisors | September 2016 – October 2017
Marketing coordinator

  • Directed a company-wide rebrand (logo, brand guidelines, collateral, web presence), elevating the firm’s market positioning.
  • Managed and executed multi-state events; secured $65,000 in sponsorship.
  • Oversaw all marketing operations, including PR, social media and executive communications.
  • Supervised two direct reports, providing mentorship and professional development.

Newton Medical Center | April 2015 – September 2016
Marketing coordinator

  • Supported website relaunch with new copy, imagery and design concepts, modernizing digital presence.
  • Increased social media engagement by 30% in one year through targeted content strategy.
  • Reduced marketing expenses by $20,000 annually by bringing design, copy and photography in house.
  • Designed print, digital and out-of-home advertising assets to support campaigns.

Education

Bachelor of Business Administration
Wichita State University – Wichita, KS

Skills

Leadership and strategy: Content strategy and creation, strategic planning, brand development, brand management, team management and mentorship, cross-functional collaboration (including compliance and legal alignment), C-Suite advising, budget oversight, vendor selection
Marketing expertise: Corporate marketing, digital marketing, recruitment marketing, internal and external communications, integrated campaigns, customer journey creation and optimization, CRM lifecycle campaigns, data analytics, account management, project management, copywriting, proofreading, editing, KPI tracking, AP style writing
Tools and platforms: ICIMS CRM, WordPress, Adobe Creative Suite, Canva, Google Analytics, Eloqua, MyEmma, CMS